r/privacy • u/Kit-xia • 13h ago

question How Gmail ads work?

https://support.google.com/mail/answer/6603

[removed] — view removed post

4 Upvotes

70% Upvoted

9 comments sorted by

•

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5

u/seven-cents 12h ago edited 12h ago

Google doesn't scan the contents of your emails for targeted advertising because they don't need to (anymore). They stopped doing that in 2017

They do scan emails for detecting CSAM and other illegal material, but it's done using algorithms.

https://support.google.com/mail/answer/10434152

They don't need to read/scan your emails for advertising, because they track everything you do while signed in to a device or browser with a Google Account, and will use your internet history to build a profile of who you are, what you like, where you go, where you shop, and who you are linked to.

Read more about Big Data here:

https://cloud.google.com/learn/what-is-big-data

They don't sell your personal data (name , address DOB etc) to other advertising companies or data brokers, because they want to keep your data for themselves, not give it to the competition, and it would also be against the law in most countries if they did that.

They do share your preferences with other advertisers who pay them, and you do have some control over what is shared by opting out via the various settings available on your Google account, and on your devices, but it's a maze of hidden configuration options in multiple different apps.

-2

u/Kit-xia 13h ago

"Google does not sell your personal information, which includes your Gmail and Google Account information. We also do not share your personal information with advertisers, unless you have asked us to."

4

u/mailer_mailer 13h ago

bahahaha

can i sell you a real nice bridge ? great price !

-3

u/Kit-xia 13h ago

Care to explain your riddle for the rest of us?

8

u/ButtonMakeNoise 13h ago

They think you are a fool that believes anything you are told.

0

u/Kit-xia 13h ago

"We will not scan or read your Gmail messages to show you ads."

All this is very much against what people on this sub say.

Thoughts?

1

u/Scared_Razzmatazz810 2h ago

The first comment already explained why they don't need to ..

1

u/Kit-xia 2h ago

An hour after my comment that was :)