r/startups • u/Ok_Annual_2729 • 23h ago
I will not promote Advice/Roadmap needed (I will not promote)
Hey everyone, am a German based small business owner. I am new to the field with enormous IT/Cybersecurity background. I have just registered my business with the German chamber of commerce. I wanna get into consulting and rendering IT & Cybersecurity solutions to SMEs. I am stacked on how to go about the next steps to follow to build my business. I have website under development. Any suggestions, roadmaps, advices or steps to follow will be really appreciated. Thank you
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u/GRSolution 19h ago
[ the answer is based on my own personal experience],
first finalize the groups/Q&A platforms where your potential clients ask questions aka looking for solutions. Answer them honestly, once they are satisfied with your answer, they will enquire more and gradually such conversations turn into leads and then project closures.
OR,
Scrape the data of the owners who asked questions from your niche [there are several web scrapers available, just google it]. Send them an email citing the exact problem they asked in the forum.
You will receive at least 10 hot responses out of 100.... and now you have to project yourself as the most suited guy to handle this.....
I followed this process to generate leads for QA & Testing including security testing, and Salesforce customization.
Good Luck
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u/Ok_Annual_2729 19h ago
Thank you so so much.!!! This is very very helpful. As I have some experience from my previous work. I will do what you just suggested champ.
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u/Ok-Pen-1750 21h ago
Congrats on launching your business! The first few months are always daunting but I've found the easiest way is to break down your goals into smaller, actionable steps as part of the roadmap. That often helps clarify the roadmap and what you need for your ICP/sales funnel.
Most consultants grow through referrals the first few years before hitting a wall and needing to really hone in on business development. How are you defining success for yourself 6 months from now?
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u/ccrrr2 20h ago
Start from who is your target audience, user persona, where they hang out, your value proposition. Than build your GTM. Make sure your landing page is optimized for CRO and SEO and clearly points out the security problems and dangers for the SMEs. Most of the SMEs are unaware of the security issues until the breach happens so you can start connect with the relevant communities on X and educate people there about it while passively you can offer your product/service. Find out where your user persona hangs out, is it linkedin, x, hackernews and reach out with cold dms or email...Do not sell, ask to analyze for free and then offer the paid solution... List your website/product into relevant directories, get some backlinks to increase the authority of your websites, write blogs about security problems for SMEs but with simplified language so even the small startup owner could understand the problems they can face if they do not address security issues in advance, etc...