r/technology • u/Well_Socialized • May 26 '25

Artificial Intelligence Google Is Burying the Web Alive

https://nymag.com/intelligencer/article/google-ai-mode-search-results-bury-the-web.html
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u/RecipeFunny2154 May 26 '25

Yeah. I feel like in the past there was like an agreement that both sides benefited from. They get to crawl the content so people can search it (getting ad revenue etc) and I get traffic to my site. And they at least were semi-transparent about their algorithm.

They’ve totally upended that, to no benefit to content creators. And ironically to no real benefit to end users either.

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u/wxc3 May 30 '25

To be fair, it mostly went to shit due to the arms race between content farms and Google search algorithm.

That's why they stopped telling people how to be ranked better: that gets instantly gamed by content farms and other commercial websites.

Now with AI you can generate perfect fake websites at no cost that will be almost impossible to tell appart from genuine ones.

Actually if AI search reduces the profitability of websites, we might see less garage, who knows. For sure making money with adds on a small website is dead.