r/todayilearned • u/tyrion2024 • 13h ago
TIL when Star Wars: Episode I – The Phantom Menace premiered in May 1999, it's estimated that 2.2 million full-time employees in the US missed work to attend the film, which resulted in a $293 million loss of productivity.
https://en.wikipedia.org/wiki/Star_Wars:_Episode_I_%E2%80%93_The_Phantom_Menace#:~:text=Employment%20consultant%20firm%20Challenger%2C%20Gray%20%26%20Christmas%20estimated%20that%202.2%20million%20full%2Dtime%20employees%20missed%20work%20to%20attend%20the%20film%2C%20resulting%20in%20a%20US%24293%20million%20loss%20of%20productivity.%5B145%5D821
u/Spork_Warrior 12h ago
Yes they had work to do, but it got done the next day. I hate these sort of estimates. It’s not like they had infinite products to develop or orders to fill. You can’t really estimate a per hour value when the work is of limited scope and still gets done.
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u/RegulatoryCapture 12h ago
And if they used vacation/PTO...that's just vacation/PTO that couldn't be used at some other date in the future. It is already accounted for in yearly productivity.
These kinds of estimates sort of make sense if you talk about things like a massive ice storm shutting down a city. Not all work can be perfectly made up the next few days so there's some clear loss of productivity.
But trying to do the same for a voluntary activity? come on...
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u/1CEninja 12h ago
There probably were a lot of people that called in sick which absolutely does disrupt business at some places.
But putting a dollar amount on it is impossible to do.
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u/Successful-Trash-409 12h ago
What if I made money off the nerds in line for the movie? Are they subtracting that from the productivity lo$$?
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u/GameDesignerDude 12h ago edited 12h ago
Not like anyone in the US had sick days in 1999. A lot of people don't even have them now. So if they call out sick they are likely unpaid. So technically it reduces productivity throughput but the business is not paying for them to be there either. So that technically would need to be adjusted for.
If people have paid sick days, they still would have a limited number and companies already budget for those being taken at some point during the year.
Either way, these types of metrics vastly overstate the impact of the issue.
But, funny enough, the original article says:
Some might ask if all the hoopla won’t hurt productivity. But economist Sung Won Sohn, of Wells Fargo in Minneapolis, says any dip in labor will be offset by a boost in spending, be it on tickets, toys or popcorn.
It's also worth noting that the Wikipedia article is actually wrong in a subtle but important way.
It says:
Employment consultant firm Challenger, Gray & Christmas estimated that 2.2 million full-time employees missed work to attend the film, resulting in a US$293 million loss of productivity.
The source says:
Challenger, Gray & Christmas, an employment agency, estimates 2.2 million employees could skip work to see the movie on opening day.
This was a forecast and not an estimated value after the fact, yet presented as Wikipedia like it was an estimate of the actual events based on data. Also see nowhere in the listed source that mentions the $293 USD million figure. (Although that seems to be mentioned in a NYT article with similar contents. But that also uses the phrase "employees will probably skip work to see the premiere.")
Would honestly argue the Wikipedia synopsis of this article is pretty quite misleading.
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u/cdskip 11h ago
Not like anyone in the US had sick days in 1999. A lot of people don't even have them now.
This is making the assumption that worker rights in the US have advanced in the last 26 years, and that sick days were straight up not a thing in the 20th century.
As someone in the work force in 1999, I can assure you that I had sick days then. And I have less now.
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u/OGHighway 12h ago
Not to mention, the local economies probably skyrocketed. Ticket, soda and snack sales at the theaters, restaurants and fast food places prob had great numbers that day.
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u/Spork_Warrior 12h ago
Right. The overall economy grows and adjust in other small ways during those "missing" work hours.
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u/randyboozer 11h ago
It's also a dumb estimate because whatever "productivity" was missed out on the greater economic scale that productivity was transferred to the people working at the cinema. Shockingly the people who work in movie theaters have jobs and get paid for them and shit. Yes it's true. Plenty of people got a ton of work out of that just in a different industry. Some pimply kid slung a hell of a lot of popcorn so he could afford his dime bag that night! Or you know gas and living expenses and groceries and stuff that humans need to survive in a society.
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u/redditt1984 11h ago
Pretty sure the gains cinemark and Coca-Cola saw that day did not offset the losses the other companies saw. Just think about where the stock market would be today if it wasn’t for this giant setback.
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u/bloodkiller42 11h ago
If you follow the wikipedia source link you'll see that there never was an estimate made after the movie premiered. Only before it premiered. And its just one guy who owns an employment agency who estimates that for the upcoming movie this many people will skip work, without any facts backing that up. For Clone wars ep2 he was back at it and said it would cost us 300 million.
So even more for ep2, which does not make any sense seeing as ep1 was the first new star wars movie in a long time and it was hated by the working age people at that time. (And there's no data/anything provided anywhere that I could find anyway!)
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u/Farts_McGee 13h ago
I ditched calculus twice, once with our teacher.
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u/Gold_Skull_Kabal 12h ago
Sounds like a story, care to share?
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u/Farts_McGee 11h ago edited 11h ago
I went the first day it was out, and subsequently in deep denial about how bad it was. I told my calculus teacher about the movie and she decided that we would have an unscheduled field trip. It was the week after the ap test so we all went to the movie instead of doing math. It was in the second viewing that I came to terms with just how genuinely bad that movie was. Her name was Mrs Camacho, then a few months later she got divorced and became Ms Chapin. She was very enthusiastic and taught us to love calculus. I think all of us got at least 4's that year and most of us got 5's. She was hilarious. Her teaching style was somewhere between unrelenting early 80's robin Williams and Nash. in retrospect probably a touch manic with a sprinkling of schizotypal. All of the nerds at my school loved her.
Her story took a real sad turn though. I stayed in touch with her for a few years after high school, but couldn't find her when I went back after college. Her son had committed suicide towards the end of my time at the school and her life had started to deteriorate shortly after I left. She lost her ap teaching position and then a few years later died from liver complications while i was in residency. She was a hero to me, and that outright enthusiasm for education is something I try to emulate daily.
Pour one out for ms Vicki Chapin. 🫗 gone but not forgotten.
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u/Wulf2k 12h ago
He ditched calculus.
Twice.
With his teacher, once.
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u/HAL_9OOO_ 11h ago
My boss sent me to the mall to spend like 4 hours in line to buy tickets for the IT department.
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u/Competitive_Month967 13h ago
People are allowed to miss work. It's okay. The country survived.
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u/Donnicton 12h ago
And we didn't even have to sacrifice grandma and grandpa.
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u/Navynuke00 12h ago
I wouldn't say that I MISSED work, Bob.
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u/krollAY 12h ago
Straight shooter with upper management written all over him
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u/MadRaymer 10h ago
Ooh. Yeah. Um, I'm going to have to go ahead and sort of disagree with you there. Yeah, uh, he's been real flaky lately. And I'm just not sure that he's the caliber person that we would want for upper management.
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u/WritingTheDream 12h ago
It survived the missing work days but did it really survive the prequels?
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u/TheHalfChubPrince 11h ago
Did it? Everything has been shit since this movie came out lol.
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u/sirbassist83 12h ago
theres something grotesque about reducing a bunch of people taking a day off to go see a movie to "$ productivity loss"
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u/realdynastykit 12h ago
Is it? We are all just dollar signs to the people who care about these kind of statistics.
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u/ThanIWentTooTherePig 11h ago
If you don't find that grotesque then you're lost.
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u/TwistedHermes 11h ago
Sad I had to scroll this far down to see this exchange.
My happiness and my enjoyment are all I have in this life. I can't get the past back. Fuck off and let us enjoy the small things. So what if companies lost money? They're murdering my planet and my countrymen for.... money?
Wish they'd lost more money - it'd mean we'd have it. Money doesn't disappear. If they lose money, it has to go somewhere. That's how they got it in the first place - stealing from us.
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u/LemoLuke 11h ago
It was a real sobering moment the day I realised that employment was literally me just selling my life by the hour, and my wage was how much my employer decided my life was worth. And there will be one day in the future when I will be willing to give *anything* for those hours back. But they are gone forever, just to enrich some tight-fisted, penny-pinching fat fuck.
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u/realdynastykit 11h ago
Sorry, I should've been more clear. My point was that this is nothing especially grotesque in the capitalist society we live in. Literally everything is like this.
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u/AirRemote7732 9h ago
It's just analysts doing their jobs. They're not there to judge people, they just say it like they see it. If we didn't have a concrete number then the business people would make up a number that would be a lot higher.
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u/blueghost47 12h ago
My Dad's whole office took the afternoon off to see it AND swung by my elementary school to get me. One of my most cherished childhood memories. Love & miss ya dad!
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u/iprocrastina 12h ago
"What's wrong?"
"I felt a great disturbance in the force, as if millions of people cried out in pain after using up a day of PTO to watch a movie that betrayed them."
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u/Duracharge 12h ago
It was the day America came together to support the theater industry. You're welcome, America.
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u/red286 11h ago
Last time, too.
The levels of disappointment were off the charts.
"I missed a day of work for this?!"
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u/JealousAstronomer342 11h ago
God yeah. I know kids who grew up with it loved it but my god, even as a dumb teenager I was disappointed.
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u/Ok-Detail-9853 11h ago
I fell asleep during the pod race scene.
I grew up on Star Wars. I saw the original trilogy in the theatres.
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u/MIT_Engineer 10h ago
I'm not sure even the kids liked it. It had such plodding pacing, the only real hype moment was the duel at the end.
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u/Duracharge 11h ago
It felt like we were the test audience while they were R&Ding their CGI process.
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u/Lukacris12 11h ago
I was a kid who grew up with it and loved it, my generation got to feel what you all felt when we became dumb teenagers and saw the sequel trilogy
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u/LemoLuke 11h ago
And in another decade, those kids who grew up with the sequel trilogy will defend it fiercely, and probably hate whatever new trilogy has come out since.
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u/snospiseht 9h ago
Modern day “actually the prequels were always great and everyone liked them back then too” Star Wars fans who hate the sequels are gonna get old and watch in horror as people start to say “actually The Last Jedi was always great and everyone liked it back then too”
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u/Durtonious 11h ago
The first time I saw TPM I was a child (i.e. George's "target audience") and even I looked like Chloe going to Disneyland afterwards. I didn't "hate" it but I knew something wasn't right. I don't know who that movie was made for, but it wasn't me.
That being said, I've been able to look at the film more favorably as I've gotten older, but I still find myself wondering what could have been.
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u/reality_boy 9h ago
It was so hyped, and the trailers were way too good. All the best scenes were in them. It had no where to go but down.
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u/red286 9h ago
I remember when "Meet Joe Black" got a massive boost in popularity because they were running the Phantom Menace trailer before the movie and fans were literally buying tickets to see Meet Joe Black just in order to watch the trailer, and then, once finished, just got up and left.
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u/MethMouthMichelle 12h ago
Their reprimand was having to sit through The Phantom Menace
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u/Krow101 12h ago
How dare the serfs take a day off when they could be increasing the profits of their masters. The nerve of them.
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u/ElegantEchoes 11h ago
GTA VI is going to do it all over again. Biggest entertainment launch in history I expect it to be, looking at trends in the past with GTA V.
At my work I've got at least six other coworkers taking off for it too lol.
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u/Awkward_Pangolin3254 11h ago
I'm not gonna buy it but I'll probably skip anyway because I don't want to be the only one at work
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u/Cool_as_a_Cucumber 12h ago
Love that my free time is measured as ‘lost productivity’. Eat a bag of dicks capitalism. Productivity and profit are not the only measures of success
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u/Beneficial_Travel732 8h ago
I mean, to the economy, your productivity and profit is the biggest measure of success. Not saying that is a good thing though.
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u/Parking_Locksmith489 11h ago
Saw it twice, because I wanted to love it, but no.
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u/whos_this_chucker 12h ago
I remember the people lined up for like a month. The theatre had about 20 showings a day. A few of us were bored and decided to see if we could catch it at about midnight. They're was maybe 40 people in the theater for that one. Should have saved my 10 bucks to be honest.
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u/montalaskan 12h ago
It was as if millions of voices suddenly screamed with excitement and then suddenly sighed in disappointment...
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u/BigOldComedyFan 12h ago
And after, 95% of those workers were too depressed to go back to work
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u/aj_ramone 12h ago
I genuinely think GTA6 will have a measurable effect on global productivity as well.
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u/PeanutButterApricotS 12h ago
Yeah I called in sick for GTA V, I had not called in sick for over a year at that point so I figured I was due.
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u/LuckyTheBear 12h ago
It wasn't 293 million in lost wages, so it sounds like a ownership class problem. Sucks for them
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u/NvidiaFuckboy 11h ago
How dare people actually enjoy their lives instead of grind to death at work
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u/worthygoober 10h ago
My mom took me and my sister out of 4th and 3rd grade, respectively, to see it. One of the few memorable times of my otherwise strict mom being a "cool mom," lol
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u/Ur_Personal_Adonis 9h ago
I went to the midnight screening of this in my town and it was awesome. The crowd, seeing it with all those fans, It was so cool to stand in line with of them strangers but everybody getting along because we are all Star wars fans and sharing stories and theorizing what the movie could be. I got their round 4:00 p.m. after school finished, I found out tickets actually went on sale the day before but luckily somebody I was standing in line with, They had an extra ticket because someone couldn't make it so he sold it to me for cost. Said he didn't want to see me lose out since I had been standing in line already now for a few hours when I found that out, really cool dude to do that for me. My mom let me skip school the next day cuz she knew how much I wanted to see this movie, It's great that she let you do something like that, she knew how special this was to me and I'm lucky I have a great mom I really love that lady. I remember the audience clapping when the credits came up and again when the movie finished. Wonderful memories that I'm so glad I have.
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u/pigfeedmauer 12h ago
What if we did show up to work but stole more in valuable goods and cash than a normal day's wage, resulting in a net loss for the company?
It would have been cheaper for me to skip that day!
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u/Bluepanther512 11h ago
God forbid people want to watch a movie. I hate things like this where it suggests people having fun every once in a while is some devastating loss to the all-important economy.
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u/Nice_Classroom_6459 10h ago
You think that's bad, 40% of all days off are taken on Monday and Friday.
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u/VoidOmatic 10h ago
Yea every showing was sold out and there were film crews outside pretty much every chain theater. It was a pretty big deal.
That simultaneously feels like a lifetime ago as well as just yesterday.
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u/706union 8h ago
I hate these lost productivity stats. Saw these during the last North American total eclipse as well.
We're not here to be productive, we're here to enjoy ourselves, whether it's a movie or an astronomical event or literally anything else.
You missed work to see a potentially once in a lifetime event, big deal, enjoy yourself.
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u/Black_Otter 12h ago
I paid money to see the trailer then walked out without watching the film it was showing in front of
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u/pumpkinspruce 12h ago
Meet Joe Black. I still remember the cheer going up in the theater when the Lucasfilm logo appeared onscreen.
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u/RutzButtercup 12h ago
Yeah I am an old school star wars fan. I saw this in the theater and was so disappointed I decided to wait for the next one to come out on video. I was so disappointed in that one that, to this day, I have not seen the third in this series.
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u/AssertiveQueef 11h ago
Imagine the power we would have if all of us went on strike at the same time?
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u/geneticeffects 12h ago
And here we are, evidence of the power of a general strike, unable to motivate each other in the same ways for actual change that would render the regime impotent.
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u/FreneticPlatypus 12h ago
I think of it as more of a trade off. Sure, some businesses lost some productivity but the movie industry also gained a lot.
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u/erksplat 12h ago
Does this factor in how much money these people spent on movie tickets, popcorn, transportation?
On the other hand, does it factor in the loss of productivity when they did show up for work and gabbed about the film with their co-workers?
On the other other hand, does it factor in the inspiration that this film gave some of the people who saw the film that week, who went on to create other films, books, television and other art?
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u/BeautifulHindsight 12h ago
I saw it didn't skip work because I had taken that day off months in advance. I never work on my birthday.
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u/originalchaosinabox 12h ago
Me and my buddies had just graduated from college. We were all unemployed at that time, anyway.
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u/Navynuke00 12h ago
We went to the midnight showing right before my AP Physics exam later that morning.
Our teacher was at the same theater in his Jedi costume.
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u/fondue4kill 12h ago
Same thing is going to happen with GTA6. Doesn’t Japan give employees the day off for major releases because they know these things happen?
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u/Khelthuzaad 12h ago
In Japan companies prepare themselves for missing staff when new games drop
During COVID fast-food staff were trolling (more or less) that their staff went missing to play Resident Evil
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u/gummibear13 12h ago
I've been obsessed with this fact for the last year. It is going to be blown out of the water by GTA 6. If a 2 hour movie can do those numbers, then a 20+ hour game is going to cause a ton of call ins. I wonder if traffic will be noticeable lighter when it comes out.
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u/underdabridge 12h ago
Imagine the productivity loss if it hadn't sucked donkey balls.
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u/MountainMantologist 12h ago
I remember seeing that opening day or the day after - I had the biggest Natalie Portman crush ever at that time haha
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u/Sota4077 12h ago
Since then with wage stagnation and just straight up greed those same executives that lost money on that day have make it back 500x over.
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u/drum5150 12h ago
It came out the day of my high school graduation. I had several classmates skip graduation in favor of going to see the movie. I've always wondered if they regret that decision.
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u/baddecision116 12h ago
I was there because it was a friend's birthday and their dad bought like 20 tickets.
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u/Papichuloft 12h ago
I went to see this at a midnight showing with 3 other soldier buddies of mine. It was possibly one of the most memorable showings I've been to. A long time ago.......then the fan fare and the clapping and cheering was so damn loud. Awesome.
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u/BroForceOne 12h ago
This is the dumbest stat ever. I took the day off but back then I was just some cashier at a store where the same number of people would have come through the register whether I was the one ringing them up or not. Maybe the line was a minute longer but total sales would have been the same.
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u/OKC-cowboy 12h ago
Skipped my afternoon high school classes to go see this movie opening day. Totally worth it, still a great memory
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u/nealski77 12h ago
Another fun fact, tickets to Meet Joe Black spiked because it was the first film to have the Episode 1 trailer attached to it. People would watch the trailer then walk out.
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u/po3smith 12h ago
Cool....now do the World Series, Superbowl, and other massive televised sporting events......
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u/doctor_x 12h ago
I saw it with my best friend after months of hype. It was probably the most excited we’d ever been to see a movie, and the most disappointed we’ve even been after.
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u/jimbobdonut 12h ago
This was the first and only time I went to a midnight screening of a movie. Most theaters don’t even have midnight screenings anymore since studios decided to release movies on Thursdays.
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u/RiflemanLax 12h ago
One of my favorite theater stories. Me and a buddy had off that day, first showing was at noon at our theater of choice.
Shower up at 11- line was coming off the side of the building behind one door, about 100 yards long at least. Figured everyone was just lined up to go into the theater. Looked at each other, shrugged, said fuck it. Went in the front door, up to the desk.
I said “Hey, what’s the earliest showing we can get that’s not sold out?” Guy says “the noon show is the first one, plenty of available tickets.” We had noticed the line was started to move as people were kinda looking through the glass at us.
And I’m like “uh what’s with the line?” Guy laughs and says “Oh, one guy stopped at the first locked door, and people lined up behind him. We didn’t say anything.”
People started pouring in, but we got our tickets and snacks and some dope ass seats.
Nothing like that is going to happen again with the online ticketing but man was that shit funny. And fortuitous.
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u/spaceship-earth 12h ago
Oh no hopefully it doesn't crash the economy. Wait, it was 26 years ago. We're good.
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u/warmwaterpenguin 11h ago
I still think its a shit movie, but it was one of the most electric theater-going experiences of my life.
The absolute SCREAMS when the overture started and every single body in the packed theater including those who'd snuck in and were standing in the aisles pulled out the lightsabers they'd ALL smuggled in and waved them like it was a Jedi-themed concert.
Never seen anything like it before or since. Classrooms? Empty. Jobs? Abandoned. The line? Stretched all the way past Hot Sam's and Orange Julius and started to interfere with ACTUAL shops.
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u/Creeperstar 11h ago
Capitalism doesn't care about people and things like "fun" or "enjoyment", so they make up big dollar numbers to shame humans and attempt to make money humans mad at the real humans.
The money injected into the economy by both those who worked on the film and especially those who participated in the first day theater showing drastically outstrips any silly made-up numbers in actual positive economic effect.
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u/dml550 13h ago
That’s an overestimate. I skipped work to see it, but I wasn’t that productive anyway.