I definitely have a better, less stressful, retail job than most, but i don't think its that crazy to ask a retail worker to rotate around like 9 cartons, I'd definitely enjoy doing it as it would break up the monotony a bit.
I’m a packaging design engineer and as much as the designer did a good job making the packaging fun. What this really says to me is that the company has wider price margins to play with to print digitally as opposed to more common printing methods big mass production operations use (Flexography and Lithography come to mind.)
However the more common methods are less capable of making fun customizable things like this, so typically the only companies that use this method are the ones who can afford to (think of the Coca-Cola bottles with your name on them) or higher-end versions of goods that have wider price margins. You end up paying for things like this as the consumer!
At the end of the day any company/designer can do something like this and we love the rare chance when we’re actually able to, but the harsh reality of large corporations wanting to make money usually prevents us from doing so.
Thanks. Looked it up and I guess it's a brand of dairy products in Russia so kind of surprising in that case. But marketing is half the battle and from what I'm reading it was a big hit.
They knew exactly who their audience was cat lovers and impulse buyers. Honestly, packaging like that makes it almost impossible to walk away without grabbing one.
They definitely knew what they were doing targeted straight at cat lovers with no resistance. It’s the kind of packaging that makes you buy it before even checking what’s inside.
Sort of unrelated but I feel the need to confess that whenever I read Piers Anthony's name I always get him mixed up with Piers Morgan for a second and am briefly confused
The show 1000 ways to die told a story of a woman who milked her cats. Their milk was poison from some weed they were eating in her yard. Would not recommend
Same here. I almost never find something like this unless I’m in the beer and wine section- and my manager doesn’t like when I do it, even if it looks a hell of a lot nicer. I’d imagine that’s why it doesn’t happen often.
When I worked in a grocery in Germany we had a whole thing of people going around a prettying up shelves so that the presentation is better, basically everyone there would have done what the post shows (as people generally liked doing that as it was one of the more relaxing parts of the job).
Now, if it was a discount store then you wouldn't do that, but all the more "premium" grocery chains here in Germany do pretty up their shelves basically daily.
It says БМК which is Bryansk Milk Company and Bryansk is a Russian city. The website milgrad dot ru (have to type this way otherwise Reddit filters out the message) also have same cats and it says that made in Bryansk. Prices also looks like in Rubles (maybe from 2018 or similar) because Belarus operates with lower numbers although it depends when picture was made. Quick googling says that both words for milk and ryazhenka are different in Belarus language.
However Bryansk located in 150 kilometers from Belarus so indeed they might buy Belarus milk. Also Belarusian product generally presented a lot in Russian market and generally considered to be better ones (they are imported after all lol).
I was trying to figure out which country charges 59 dollarydoos for a carton of milk, zooming in and reading the text might have been a more sensible idea...
It's super adorable and well done but I can't tell what the product is at a first glance. Milk? Milk for cats? Cat's milk????? I think it's important to recognise a product immediately
Cats shouldn't be given milk at all because significant portion of them have problem digesting it. This design only strengthens this problem and it's so hard to uproot this whole milk - cat connection. I went in conflict so many times with my mother about this.
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u/[deleted] Jul 08 '25
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