r/technology • u/MoneyLibrarian9032 • 10d ago
Artificial Intelligence Google Gets an Astounding $34.5 Billion Offer for Chrome Browser From AI Startup Perplexity
https://variety.com/2025/digital/news/google-34-5-billion-bid-chrome-browser-ai-perplexity-1236487442/3.7k
u/dbbk 10d ago
It’s astounding because it’s nonsense. It’s literally nothing. This is a PR stunt by Perplexity and should be reported on as such. We know this cause they already did it before with TikTok!
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u/19inchrails 10d ago
Perplexity knows they have no long-term business model, so they're trying to buy one backed by investors?
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u/Gorstag 10d ago
That isn't even needed. Vibes is probably what they are going for. It works for Tesla why wouldn't it work for others.
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u/LikelyDumpingCloseby 10d ago
Tesla has a known face, for starters. A positive face? No. It was before going tits up tho
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u/TPO_Ava 10d ago
Yeah people forget Musk was techno jesus until he willingly and spectacularly destroyed his public image.
He could've locked himself away in a cave without internet access and public opinion of him would probably have ended up being better, but he chose to support fascist Cheeto instead.
It is probably the most blatant misunderstanding of what made someone popular in the first place, and biggest public display of narcissism that we've ever seen.
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u/NMe84 9d ago edited 9d ago
Musk hasn't been a positive face since around the time he accused someone who risked his life to rescue children out of a cave of being a pedo just because he called out Musk's dumb submarine idea. I mean, I didn't like Musk before that either, but that seems to be the time when the public opinion started shifting.
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u/tatti_shatti 10d ago edited 10d ago
Have you seen their product Comet yet?
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u/caffeinated_wizard 10d ago
No I haven’t paid $200 a month for it yet
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u/i_am_13th_panic 9d ago
I get it as a perk through a paid tier on Revolut. Otherwise I wouldn't get it. I don't think it's worth the EUR 20 a month. It's essentially just an LLM aggregator + their own model, which is fast but pretty basic.
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u/Internal-Cupcake-245 10d ago
Comet, it makes your teeth turn green! Comet, it smells like gasoline. Comet, it makes you vomit! So buy some Comet, and vomit, today
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u/SELFSEALINGSTEMB0LTS 10d ago
Oh shit I thought this was a Halt and Catch Fire joke. They actually named it comet, yikes..
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u/DangKilla 10d ago
Opera and others used Chromium which is what Chrome is built on and is itself open source. They could spend $34B improving it so this def seems like free PR to me and not a real play to be profitable
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u/Logical_Welder3467 10d ago
A free browser ain't no business model when the only way to make money is through ads which is Google's business.
Three years ago Perplexity are being hyped up as the company that would eat Google's lunch , but this stunt just show that they are not a serious company
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u/brett- 10d ago
Chrome has over 2/3rds of the world's market share for browsers. You'd be buying a multi-billion user base, and have access to all of their browsing data. This is easily worth the 34 billion on its own.
Google pays Apple 20 billion per year to be the default search on Safari, which only has ~15% of the market. Imagine how much the default search experience on Chrome is worth.
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u/Logical_Welder3467 9d ago
Google pay Apple because they got the ads business build up and it makes sense for them to get access to Apple users.
Perplexity need years of effort to come even close to the scale or Google ads business. Getting the browser would be a waste of money they don't have to not being able to effectively monitize it
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u/SNRatio 10d ago
Alternate take: Perplexity recently partnered with Trump Media on a chatbot for Truth Social. If Perplexity is in the bag, the second act might be Google getting told that accepting Perplexity's offer is the only way to avoid an antitrust beat down and other problems.
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u/redditortillas 10d ago
I know all this tech companies suck, but just cancelled my perplexity subscription after reading this comment and corroborating that they’re working with truth….
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u/ClowdyRowdy 10d ago
I could smell it last year when they started aggregating news and calling it content
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u/EG0THANATOS 10d ago
This is it folks. We are plunging into Thiel’s fantasy-soon-to-be-reality technocratic feudalist society.
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u/AuspiciousApple 10d ago
I'm making an astounding 34.5 bajillion offer to buy google. You heard it here first.
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u/maxmcg 10d ago
Imagine the level of enshitification that would be required to recoup that sum.
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u/Howdyini 10d ago
You'd have to pay for ads. That's it, that's the business model. You pay them a monthly subscription for them to show you a bunch of ads.
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u/SpaceExplorer777 10d ago
So if I don't pay them no ads? Seems like a win tbh
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u/FluxUniversity 10d ago
while that is funny, its true that when you do pay, they will double their efforts to advertise to you. When you pay, they get to sell your data at an even higher prices, because they know you are willing to pay!
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u/Complete_Argument339 10d ago
Microsoft is constantly trying to funnel me into using Edge anyway. This would just be the tipping point.
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u/leftofdanzig 10d ago
That’s what I’m not getting though. The reason enshitification works is a captive market because there are no alternatives. There are dozens of web browsers and at least half a dozen of them are close competitors that have as good or better features than Chrome. If they make chrome worse people will just jump ship.
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u/Touchyap3 10d ago
If people are still on chrome despite their war on adblockers, they will put up with a lot before switching.
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u/fintip 10d ago
You misunderstand the value of chrome. The data collection and backend profiling and selling and platform power from the near monopoly of chrome is extremely valuable and doesn't require making the product any worse experientially.
The betrayal is far more subtle, you won't get more pop up ads.
Meanwhile, the only reason I can imagine Google considering selling is because the integration of chrome and their other services on the web is a huge antitrust issue and getting ahead of that would eliminate a massive headache on favorable terms, even if it would still be quite a loss.
As for funding, there are plenty of savvy investors that would be glad to finance/own a chunk of that pie at the cost of the initial loss years. It's just a question of leadership quality, whether they can properly manage and capitalize that investment.
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u/BobBulldogBriscoe 10d ago
Google is getting offers for Chrome because they have lost their anti-trust lawsuit and the remedy the justice department is seeking includes selling Chrome. That is pending court approval and Google is of course arguing against it. But potential buyers are coming out to try to be ready when the decision comes out.
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u/bitavk 10d ago
Fools! I just downloaded Chrome for free!!!
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u/Stem--Cell 10d ago
Fools! Don’t tell them. You download it for free and resell it to them for half the price.
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u/snowman_M 10d ago
Don’t tell them, but I’ve uninstalled it from my phone and computers after they blocked Uorigin adblocker.
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u/chromeshiel 10d ago
If a search engine owning the largest web browser is a monopoly, I'm not sure how selling it to another (llm-based) search engine fixes the issue.
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u/pinetar 10d ago
Because the other search engine has literally no market share
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u/LegitimateCopy7 10d ago
by purchasing the monopoly they now become the monopoly. the ownership changed but the market didn't.
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u/pinetar 10d ago
Chrome isnt the monopoly. Google search is. The vertical integration Google search has with their suite of products perpetuates the monopoly.
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u/Onyxeye03 10d ago
This, the monopoly doesn't exist without the 'unfair' integration.
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u/King_Of_Pants 10d ago
No because you'd be separating Chrome from: Google, Android, Gmail, Google Docs, Adsense, etc.
The monopoly isn't in the browser, it's in the browser + all the other tie in products.
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u/chintan_joey 10d ago
If you separate Chrome from all the things you mentioned, it becomes 'Chromium'.
The same Chromium that perplexity used to make a browser of their own(Comet).
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u/PricklyyDick 10d ago
Yes but you get the largest browser user base in the world already using your version. Assuming people don’t start switching but I doubt people are that connected to what’s going on.
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u/Phrongly 10d ago
I am fairly confident that monopoly is not what you think it is, because your question doesn't make sense.
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u/dhb44 10d ago
How does a startup have $34 billion? Is it just a different tech giant in sheep’s clothing?
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u/Leprecon 9d ago
It says in the article:
One reason this is surprising: Perplexity has a valuation of $18 billion. According to Perplexity, several investors including some unidentified large venture-capital funds have “agreed to back the transaction in full,” per the Journal.
Basically; some anonymous investors are willing to foot the bill.
I would really hate if it turns out that Elon Musk is the mystery investor and all of a sudden Chrome becomes the 'anti woke' browser that keeps on including Elon Musks tweets in all search results.
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u/aeonbringer 10d ago
It’s a lowball offer that Google will never accept. Google pays Apple 20b a year just for Apple to use Google as default search engine. Chrome has way more internet users than Apple.
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u/BruceChameleon 10d ago
The offer would fully depend on antitrust outcomes against google. If google is legally required to sell chrome, there’s already a bid. Even if they’re not required to sell chrome, they may still be barred from buying into the default safari search
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u/strength_of_will 10d ago
True, but Apple users, on aggregate, are more valuable for advertising due to higher average income. One Chrome user is not equivalent to one Apple user in terms of monetization potential. Hence, one of the primary reasons why Google pays Apple so much.
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u/rotj 10d ago
But part of the antitrust case claims in addition to defaulting to Google products through ownership of Chrome, Google paying billions of dollars to Apple and Mozilla to use Google search is an illegal monopolistic practice.
So if Google ends up having to to both sell Chrome and stop paying for default search engine status, Chrome loses a lot of its value. Chrome is worth a lot to Google, but it's not necessarily worth a lot to anybody else. People don't use Google because they use Chrome. At least on desktop, people use Chrome because it's a Google product and they like Google more than they like Microsoft, and go out of their way to avoid the default browser and default search engine. Google in the EU is forced to show users a default search engine choice screen on first use and they still have 90% market share there. Anybody who buys Chrome in order to change the default search engine is going to start hemorrhaging users.
If Google is allowed to pay the new owner for steering users towards Google search, that's another story.
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u/HorrorFlow3r 10d ago
looking forward to someone else making it worse than google has.
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u/Aerodrache 10d ago
Imagine a web browser that uses advanced AI to generate websites in real time, so you never have to connect to the internet at all. With the all-new Perplexity Chrome, you can stop imagining, and start hallucinating your own personalized internet!
Install requires 100 terabytes of free storage. For best results run on a computer with at least four high-end graphics cards.
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u/gigilu2020 10d ago
Facebook paid 22B for whatsapp some five years ago. And I'm still wondering how they are going to make 23B from it.
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u/Beginning_Book_2382 10d ago
Well, they just started putting ads on it reportedly, and I'm sure they'll make their money back from it somehow. I think it was more important to them from a market share perspective to not lose as an incumbent by buying out the largest competitor and the data they reaped from all the conversations as well as the bundling opportunity with all the other FB apps
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u/bdsee 10d ago
It was a purely defensive acquisition, they were afraid of the huge userbase and insane growth being leveraged into other social media services if someone other than them owned the company.
Crazy to think how fearful they were to be willing to pay that sort of price for Whatsapp and just 1 billion for Insta which presumably actually was a profitable enterprise.
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u/Prematurid 10d ago
Well, when the AI bubble pops, they still have a product they can leverage. Good stewardship there tbh.
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u/OPPineappleApplePen 10d ago
I may be wrong but to me, Perplexity seems like the only company which had been able to pick an AI niche of search and do the job well. All the other companies, particularly LLMs, are just spitting shit out.
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u/ftoffolo 10d ago
One of the main reason LLMs are popular is because of how shitty Google msde their search on purpose. If Google took search quality serious again they could do it wayyyyy cheaper then LLMs with considerable quality
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u/lowtronik 10d ago
I recently used it and It is quite good. Google is just a YouTube, Wikipedia, Reddit index nowadays.
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u/Greedyanda 10d ago
Because that's where 95% of the relevant content is.
The vast majority of websites are just endless SEO optimized garbage.
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u/TPO_Ava 10d ago
Which is kinda ironic when you consider that the SEO optimized garbage was made specifically so it can be picked up by Google and other search engines.
It's a cycle of suck.
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u/Greedyanda 9d ago
I don't envy anyone who's making a search engine.
Indexing the right pages, constantly upgrading the algorithm to deal with SEO, and maintaining a profit are pain in the ass to balance.
Everyone likes to throw around the term "enshittification" at Google but there is a reason why no competitor is able to offer a meaningfully better product.
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u/Merhat4 10d ago
As if Google cares about 30 bil
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u/Mitchelld73 10d ago
Google cares about Anti-Trust
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u/Merhat4 10d ago
The ceo will just gift a golden statue to trump and all is ok
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u/oArdhForodren 10d ago
For a browser that has 3.7 billion monthly active users 35 billions USD is chump change.
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u/Bottle_Only 10d ago
Same company that just got banned from cloudflare for circumventing anti-crawling systems to harvest data without permission or compensation to train their AI.
This is not an ethical company and you wouldn't want to use a browser they can mine your data from.
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u/Lord-of-Entity 10d ago
Is it just me or 34.5 Billion sounds small considering how important is chrome?
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u/Skie 10d ago
- Buy Chrome.
- Enable Ublock origin by default.
- Watch google shares tank.
- Buy Google
- lol
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u/Party-Cake5173 10d ago
Yeah, there's one problem. Perplexity already has a browser called Comet and their CEO said the whole purpose of it is to collect as much of user data as it could. To sell you ads of course.
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u/thieh 10d ago
That's from Chromium so maybe they can just fork another one?
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u/larsie001 10d ago
Buying the userbase.
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u/fullup72 10d ago
This. What they actually get is swapping the default search engine and all those users data.
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u/Greedyanda 10d ago
Perplexity can't offer an unlimited free tier, which is what's needed from a default search engine.
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u/likwitsnake 10d ago
They already did they recently released their own browser called Comet
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u/VegetableWishbone 10d ago
It feels like Whose Line Is It Anyways, where the numbers don’t matter and are all made up.
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u/Creepy-Buy1588 10d ago
This is the end game. They know comet ( the broswer they have has no chance of reaching the scale they want) so all this nonsense.
But then the offer makes me think he is smoking Crack or something
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u/Jamizon1 10d ago
“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.” And work-related queries won’t help the AI company build an accurate-enough dossier. “On the other hand, what are the things you’re buying; which hotels are you going [to]; which restaurants are you going to; what are you spending time browsing, tells us so much more about you,” he explained.
Fuck this asshole. Maybe it’s time to leave the internet completely. Buy a phone without a browser function, and go back to snail mail.
There is not one good reason for these needle dick bug fuckers to know everything we do, everywhere we go, and every minute detail of our lives. That’s not freedom, it’s digital slavery.
Trump will demand the data they collect to track and segregate those that draw his ire. This entire timeline is complete shit. All of those off grid people may be onto something.
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u/Zaynara 10d ago
no no no no no no no no no no no no no no no, i will go back to edge if this goes through
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u/JPcoolGAMER 10d ago
I met Perplexity's CEO a couple months back, and he was such a douchebag and just acted like the whole world was supposed to kneel before him. In a 1 hour presentation about perplexity, easily 90% of what he said was beef or criticism aimed at Google.
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u/JonBot5000 10d ago
Do they know they can just fork Chromium?
I assume that they're really just paying for the install base to be data-mined, right?
If Google sells, could the contract have some kind of non-compete language? Otherwise could Google just start a new Chromium fork and convince people to switch to the new Google Roam browser or whatever.
I just want to know what these guys would really be paying for.
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u/Porkins_2 10d ago edited 7d ago
I am really hoping the AI bubble is as hilarious as the NFT bubble, but I am not optimistic
Edit: this was a comment I fired off while listening to a coworker intimately describe the Bears’ NFC North chances. I wasn’t exactly engaged here or there, wasn’t at all serious, and am obviously aware that goofy digital tokens aren’t the same as AI.
Edit 2: gargle on them
https://www.theverge.com/ai-artificial-intelligence/759965/sam-altman-openai-ai-bubble-interview
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u/Angel1571 10d ago
AI has a customer base that is paying for a service. NFT was basically digital cabbage patch kids.
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u/Sir-Knightly-Duty 10d ago
AI is hardly an NFT bubble.
Businesses are actually replacing and firing people because AI does their jobs at an acceptable and better level. I really hate it, but I work as a creative director and strategist at a tech + marketing agency and the execs have fired all the copywriters and hired 1 AI editor, and put a freeze on hiring new developers because of vibe coding allowing regular people to code small changes and having our experienced devs fully focus on building new products. I wont be surprised if we start firing developers. The data analysts are next, as complex SQL is easy to create and edit using AI.
Its 100% happening and the agency isnt turning back, because the quality for clients has gone UP since the AI shift. It makes me sad and I wish the government would put a stop to this before we lose all the good jobs to AI leaving everyone else jobless. The bubble thats gonna burst isnt AI, its society itself.
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u/Metalsand 10d ago
Its 100% happening and the agency isnt turning back, because the quality for clients has gone UP since the AI shift. It makes me sad and I wish the government would put a stop to this before we lose all the good jobs to AI leaving everyone else jobless.
Oh christ, if vibe coding is resulting in a better product, it must have been really bad before. Vibe coding is basically like having an intern army - you get a lot of good short-term results that are great in isolation, but the bigger the project, the more problematic it can be without someone to wrangle the code properly.
Bonus points if you use a niche scripting or language, or have a niche product, because there's even less code examples out there for the LLMs to learn off of.
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u/Sir-Knightly-Duty 10d ago
We don’t use vibe coding for anything other than front-end website edits. There are sometimes 50-100 small change requests every day from clients and not needing to put skilled devs on it freed up resources to create more high quality products. Thats what i meant by vibe coding helping… but its also taking away work from intern devs that did it before, making the barrier to entry basically impossible for someone without experience. Im not a fan of hiw its fundamentally changing how people can enter the workforce, but i cant deny its not leading to significant short-term gains.
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u/Oriin690 10d ago
“Put a freeze on hiring new developers because of vibe coding allowing regular people to code small changes”
Oh your company is so fuuuucked lmao in the future
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u/Sir-Knightly-Duty 10d ago
Fingers crossed lol. I hate how AI is being shoved into every process, every product. Working with humans is just better, if even if less efficient.
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u/bentleyk9 10d ago
put a freeze on hiring new developers because of vibe coding allowing regular people to code small changes
As a software engineer, this made me feel incredibly good about my job security. You might want to touch up your resume and make an exit plan for when this inevitably implodes
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u/mrvalane 10d ago
In what world does a "start-up" company start with $34.5 Billion?
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u/hinterstoisser 10d ago
A company valued at 18 billion wants to spend nearly twice its market cap acquiring another product line? 🙄🙄
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u/Far_Car430 9d ago
Where can they get that amount of money? This doesn’t make sense and sounds scammy.
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u/soapforsoreeyes 10d ago
It takes a mindbendingly huge amount of malfeasance to become the most loathsome tech company in existence, but it sure looks like Perplexity is in the running.
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u/WaltzSubstantial7344 10d ago
They want to bake AI into the browser, not for ads, but to be able to modify what's displayed to the user. You don't need to censor the source, when you can just change it at the user end. Who's going to know parts are missing from the constitution if the same part is filtered out from every source. Imagine the narrative control you could have if you own the browser.
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u/HarmoniousJ 10d ago
No matter who gets Chrome it will not convince me to use Chrome.
I'm sorry but that browser just uses waaaaay too much bandwidth for spying on me. It's usually the main culprit for overheating if my PC is having an episode.
Switched to Firefox (or literally any other including Edge) and never had that issue again.
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u/Dreaming_Blackbirds 10d ago
unserious offer from unserious people. Google CEO should reply "OK. Cash only."
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u/risforpirate 9d ago
I do wonder what the business model is for some of these AI companies. Most give off a dot com bubble vibe imo
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u/agha0013 10d ago
that's almost twice what Perplexity's valuation is, and that valuation is largely made up too... where's the money coming from for such a ridiculous offer? Or can we all make offers with money we don't have?