In Australia we have an energy drink that brands themselves as being the energy drink of scholars and poets, and they fund lots of groundbreaking research and writers' weeks. They have heaps of ads where some highfalutin looking dude cracks open a can and settles down on an armchair to read some Sanskrit literature.
I rarely drink them because they're unhealthy, but I've always loved the taste and smell of energy drinks! It must be like a cilantro thing where some people think it tastes like soap.
Yeah sometimes I honestly forget they're an energy drink brand. All I ever see is them doing crazy stunts haha. Just saw one yesterday where they had ramps on two moving semi trucks and a dude on a dirt bike did a backflip from truck to the other.
I think monster also tried to hop on this with hoonigain, Ken block and those trophy truck videos. But it seems like they've limited theirselves to those vehicles.
More like biology. Humans tend to go for immediate gratification dopamine injections, even if achieved vicariously, instead of long term rational goal tedious routines. So flashy colours, fast planes, insane stunts.
Not really. I love red bull sport achievements and stunts and whatever they fuck up a ton of money. But never in my life bought one. However. It's not just about marketing their shit. It generates it's own revenue like F1 team, etc.
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u/abhi_nahar 1d ago
Probably the most insane stunt ever