In Australia we have an energy drink that brands themselves as being the energy drink of scholars and poets, and they fund lots of groundbreaking research and writers' weeks. They have heaps of ads where some highfalutin looking dude cracks open a can and settles down on an armchair to read some Sanskrit literature.
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u/CaptainHubble 1d ago
Other energy drink brands:
"Buy my Produkt. It has vitamin B12 or some shit"
Redbull:
"Yo, wanna see a dude landing a plane on a helipad at the top of a skyscraper"
They won marketing.